Our organization works well together across marketing disciplines

The digital marketing budget is well justified for every project

Our marketing talent pool is rich and diverse

We have a good understanding of customer’s motivations, needs, and goals 

Our marketing talent pool is rich and diverse

We create holistic and high value data driven experiences 

Our marketing talent pool is rich and diverse

Customer experiences are coordinated/integrated across channels and business units 

We have in-depth personas developed for our target visitors/users/buyers 

Developed programs exist to engage current customers and prospective buyers 

Customer experiences are coordinated/integrated across channels and business units 

We have a highly automated, multichannel campaign management capability to drive all programs 

Our digital marketing efforts allow us to target our highest value prospects and improve customer lifetime value 

Inbound (search, social, and display) and outbound (email, mobile messaging) are utilized to optimize our digital commerce strategy

Organizational departments work together to develop loosely-coupled processes and share best practices to drive change 

Marketing suites or platforms automate processes, improve interoperability and time to market 5

Innovation is a cultural norm - encouraged, rewarded, and continuous - providing competitive advantage 

The organization is recognized as the one to emulate innovation and lead our industry in market-moving ideas 

We’re very data-centric in everything we do. No new ideas go forward without proof it will work 

We enable transactions and support connected commerce experiences across online and offline channels