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At GTX Solutions, we recognize that a properly utilized Customer Data Platform (CDP) can be the cornerstone for transforming customer engagement and delivering powerful, personalized experiences at scale.

 

For organizations committed to a data-driven future, establishing a CDP Center of Excellence (CoE) serves as a structured, strategic approach to unlocking the platform’s full potential, facilitating innovation, and ensuring the organization stays ahead of market demands.

Empowering Data-Driven Transformation

Customer Data Platform (CDP) 
Center of Excellence (COE)

  • Executive Sponsor

    • Sets strategic direction and ensures CoE alignment with business goals.

  • CDP Lead/Manager

    • Oversees day-to-day operations and coordinates teams for CDP success.

  • Data Governance and Privacy Lead

    • Manages data quality, privacy, and regulatory compliance.

  • IT and Data Engineering Team

    • Ensures seamless data integration and secure infrastructure.

  • Marketing and Customer Experience Team

    • Executes personalized marketing and drives customer engagement.

  • Analytics and Insights Team

    • Generates insights and supports data-driven decision-making.

  • Agency Partner(s)

    • Provides external expertise, supports advanced use cases, and leads optimization. May be responsible for specific connected technologies that will be fueled by the CDP.

Who should be on the CoE team?

Work Colleagues

+30% Faster Time to Market

  • Accelerate campaign launches and reduce time needed to execute personalized strategies by establishing streamlined processes within the CoE.

Improved Data Quality, Accuracy, Reliability

  • Ensure data consistency and reliability through strong governance practices, leading to more accurate insights and better decision-making.

+40% Increased Personalization Accuracy

  • Boost targeting precision by unifying customer data across channels, resulting in more relevant and effective personalized experiences.

Regulatory Compliance

  • Maintain compliance with data privacy laws like GDPR and CCPA, reducing risk and building customer trust through secure data practices.

+200% Supported Scalable Use Cases

  • Enable more complex and advanced data use cases, such as predictive modeling and AI-driven personalization, by creating a scalable data infrastructure.

5-10x Audience Sizes

  • Expand your addressable audience by leveraging identity resolution and segmentation capabilities, unlocking more extensive and diverse customer segments.

+20% ROAS

  • Drive higher Return on Ad Spend (ROAS) by activating customer insights, enabling more precise and impactful ad targeting.

Why implement a CDP CoE?

Coworkers

Our Approach

Purposeful Evaluation and Structured Vision

  • Evaluate Current State

    • We assess existing capabilities, challenges, and opportunities related to data management and analytics, identifying areas for growth.

  • Define Vision & Goals

    • We collaborate to develop a vision and objectives for the CoE, aligning with broader organizational goals around data quality, governance, analytics, and innovation.

  • Cross-Functional Teams

    • Leaders from marketing, IT, data, and privacy come together to drive agile, aligned decision-making.​

Best Practices in Data Governance

  • Data Standards

    • Our approach includes data standards to ensure quality, accessibility, and integrity of your Tealium AudienceStream installation.

  • Privacy & Compliance

    • We prioritize compliance with data privacy regulations (e.g., GDPR, CCPA) and ensure all data is consented and ethically used, safeguarding customer trust.

  • Unified Profiles

    • Unify fragmented data into actionable customer profiles with Tealium stitching, develop processes for identity resolution and build the foundation of personalization and engagement.

Repeatable Process & Ongoing Innovation

  • Personalization & Activation at Scale

    • Marketing and customer teams leverage templates and workflows for consistent, meaningful customer interactions.

  • Channel Activation

    • Clear frameworks streamline data activation leveraging AudienceStream connectors, turning insights into measurable engagement touchpoints.

  • Feedback Loops

    • Regular reviews refine strategies, keeping the CoE adaptable.

  • Ongoing Training

    • GTX provides resources to keep teams current with evolving best practices and regulations.

Success Roadmap

  • Phased Growth

    • From basic segmentation to predictive insights, we develop a path to value that grows with your business needs and abilities.

  • Tech and Tactics Alignment

    • Integrate the CoE with your MarTech stack, ensuring robust, future-proof compatibility.

GTX Solutions CDP CoE Expertise

Our team is comprised of true experts in Customer Data Platforms, having supported hundreds of installations. We know how to navigate fresh configurations, re-installations, and everything in-between.

 

  • End-to-End Expertise

    • From implementation to ongoing management.

  • Scalable Solutions

    • CDP growth aligned with your needs.

  • Hands-On Support

    • Partnering to achieve your strategic goals.

We’re here to ensure that your CDP CoE meets your strategic goals, adapts to new challenges, and generates measurable impact.

We’re committed to your long-term success, continually driving value and results through ongoing collaboration, enabling more complex data use cases, larger data volumes, and seamless integrations with evolving MarTech stacks.

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What is your data maturity level?

Are you complying with privacy regulations and safeguarding data?

How effectively are you using data to drive business decisions and customer engagement?

Is your data accurate, complete, and reliable?

Are you leveraging data for advanced analytics, forecasting, and AI-driven outcomes?

GTX CDP CoE

Transform data into actionable insights and personalized experiences with expert CDP support.

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