We ensure a smooth setup process, configuring your CDP to work seamlessly with your existing tech ecosystem from the start. Our team handles integrations with essential platforms so data flows smoothly across channels. With our expertise, your CDP quickly becomes a valuable asset, enhancing access to and reliability of your customer insights.
CDP Setup and Integration
In today’s market, real-time data is essential for timely decision-making and effective customer engagement. We build real-time data pipelines that keep customer profiles current, empowering your marketing, sales, and service teams with actionable insights at every moment. Our solutions are scalable and dependable, designed to evolve with your business and data needs.
Real-Time Data Pipelines
Reaching the right audience with the right message at the right time can dramatically increase engagement. Using advanced segmentation, we create precise customer groups based on behaviors, preferences, and demographics. Combined with personalization techniques, we help you deliver messages that resonate, ultimately driving conversions and fostering brand loyalty.
Audience Segmentation & Personalization
Data is most valuable when it’s used to guide decisions. We set up intuitive dashboards and in-depth reporting that bring clarity to customer behavior, campaign performance, and engagement metrics. With accessible insights, your teams can continuously refine strategies, ensuring your customer data drives meaningful results.
Analytics & Reporting
Customer Data Platform Consulting
Expert Help
Transform data into actionable insights and personalized experiences with expert CDP support.
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Strategy & Roadmap Development
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Creating a clear CDP roadmap and path to value, with an understanding of how to achieve quick wins alongside high-value use case definitions. We blend these near-term gains with long-term strategic planning, fully aligned with your business goals.
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Data Collection & Integration Setup
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Comprehensive support for collecting, standardizing, and integrating data across channels, ensuring data accuracy and accessibility.
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Data Standardization & Normalization
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Developing a structured approach for data consistency, enabling better segmentation, analysis, and activation.
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Audience Activation & Journey Orchestration
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Activating audience segments in real-time, supporting personalized journeys that enhance engagement and conversions.
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Integrations & API Management
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Implementing and managing integrations with your MarTech stack, enabling seamless data flow and synchronization across platforms.
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Customer Privacy & Compliance
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Establishing privacy controls and governance frameworks that align with regulatory requirements, protecting customer trust.
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Reporting & Analytics Implementation
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Setting up and refining reporting tools and dashboards to monitor CDP effectiveness, providing actionable insights to optimize performance.
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Proactive Recommendations
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Offering insights and proactive recommendations for evolving CDP practices, including new segmentation strategies, use cases, and activation opportunities.
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Ongoing Support & Optimization
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Delivering ongoing maintenance, troubleshooting and optimization to ensure CDP health, from integration upkeep to process improvements.
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CDP Agency Services
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Customer Data Strategy Development
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Crafting a comprehensive data strategy that aligns with your business goals, ensuring CDP initiatives drive measurable outcomes.
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Use Case Roadmapping
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Identifying and prioritizing high-value use cases, such as intent or propensity models, that maximize the impact of your CDP on customer engagement.
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Data Collection & Integration
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Extensive experience with data collection methods, including JavaScript tags, SDKs, APIs, and direct queries, to bring data from every touchpoint into a unified platform and enable real-time data flows.
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Identity Resolution & Profile Building
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Expertise in creating comprehensive customer profiles through advanced identity resolution techniques, ensuring data consistency and accuracy across channels.
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Audience Segmentation & Activation
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Developing actionable audience segments and deploying strategies that leverage personalized engagement across marketing channels.
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Data Governance & Privacy
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Knowledge in data governance practices and compliance with privacy standards, including GDPR and CCPA, to protect and manage customer data responsibly.
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Real-Time Data Activation
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Specialized in real-time data orchestration and journey automation, ensuring insights are transformed into actions at critical customer moments.
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Measurement, Reporting & Analytics
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Setting up and optimizing reporting frameworks to track KPIs, campaign performance, and CDP impact, delivering insights to refine strategies.
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Customer Data Platform Expertise
Ready to Elevate Your Customer Data Strategy?
A well-implemented Customer Data Platform can be the foundation of powerful, data-driven customer experiences. At GTX Solutions, we bring the expertise, tools, and insights needed to help you turn data into a competitive advantage.
Whether you’re just starting your CDP journey or looking to optimize an existing setup, our team is here to support you every step of the way. Let’s discuss how we can help you unlock the full potential of your customer data.
Get in Touch Today to explore how GTX Solutions can drive your CDP success.
Customer Data Platforms (CDP)
At GTX Solutions, we see a CDP as the connective layer that unifies customer data to drive exceptional customer experiences at scale. Rather than viewing a CDP as a single, standalone component, we believe in a flexible approach that integrates seamlessly into an organization’s overall data strategy.
A CDP should serve three essential purposes:
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Collect data from every touchpoint across the customer journey.
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Organize this data into cohesive profiles with identity resolution, audience segmentation, and data governance.
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Activate insights in real-time, empowering teams to deliver relevant, personalized interactions at the right moments.
Whether composed of multiple tools or a unified platform, the key to a successful CDP is its ability to connect data across channels, provide actionable insights, and enhance customer engagement. For us, the value of a CDP exists not in a specific technology or feature set but in how effectively it serves as the foundation for a data-driven, customer-centric strategy.
Read more about how we see the CDP market and technology in our Customer Data Platforms Demystified white paper.