Executing the Strategic Vision
Achieving your desired future state starts by identifying your current state and creating an actionable plan to execute.
Where Are You Now?
We know that personalization and compelling customer experiences are vital—but execution is often difficult. Marketers struggle over plans, priorities, and technological complexities, thus results fail to materialize.
By understanding your organization's marketing maturity level you enable the process of prioritizing the tactics and actions that allow you to get results to build upon as you advance towards your maturity goal. Answering the right questions will help your organization identify the current state of your digital marketing as: Differentiators, Collaborators, Adopters, or Skeptics
Examples Include:
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We clearly communicate our digital vision
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We have digital skills embedded throughout our organization
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We use customer experience assets, like personas and journey maps, to steer our decisions
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We measure how channels work together to accomplish a desired outcome
Where Do You Want to Be?
With a better understanding of your marketing and data maturity you have the ability to start setting organizational milestones. Set goals that allow you to achieve immediate successes and grow from. Also consider the tactical steps that will allow you to progress toward your long-term maturity goals.
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Quick win: What project has guaranteed success and will grab executive attention?
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One year: What maturity level can be achieved in one year? What difference will this make to business? Our marketing efforts? What capabilities do we need now and in the near future?
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Three years: What maturity level can we be at in three years? What difference will this make to our marketing efforts? To our business? What capabilities do we need to continue growth?
Key objectives
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We clearly communicate our digital vision
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We have digital skills embedded throughout our organization
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We use customer experience assets, like personas and journey maps, to steer our decisions
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We measure how channels work together to accomplish a desired outcome
Setting Objectives
Setting timely, measurable goals allows your stakeholders to visualize success and encourages buy-in. Every team member should have a clear path on how they will contribute to the broader organizational vision.
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Define your vision: What customer engagements indicate conversion intent? What channels do you want to emphasize? What available data can you use? What data do you want to have in the future?
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Timing: For each initiative contributing to the vision, what is a realistic turnaround time frame?
In setting objectives, try using the S.M.A.R.T. methodology in which goals are Specific, Measurable, Achievable, Realistic, and Timely.
Key Objectives
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Define the vision for your marketing objectives
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Create a realistic timeline with concrete milestones
Value Delivery
Our dedicated team provides high-quality services designed to meet your unique requirements. With GTX Solutions, you're not just getting a service provider, but a partner who understands your objectives and works relentlessly to help you reach them.
For Your Team:
We unlock invaluable insights from complex data sets, enabling executives and team members to make informed decisions that fuel strategic initiatives. By harnessing the power of data, our clients can confidently steer their organizations towards growth, differentiation, and competitive advantage.
For Your Customers:
By leveraging advanced customer data platforms and audience segmentation techniques, we help businesses understand their customers on a deeper level. Armed with this knowledge, businesses can deliver highly personalized experiences that exceed customer expectations. From seamless interactions to targeted marketing campaigns, our solutions enable businesses to forge stronger connections, enhance loyalty, and drive customer satisfaction to new heights.
Value Delivery
Our dedicated team provides high-quality services designed to meet your unique requirements. With GTX Solutions, you're not just getting a service provider, but a partner who understands your objectives and works relentlessly to help you reach them.
For Your Team:
We unlock invaluable insights from complex data sets, enabling executives and team members to make informed decisions that fuel strategic initiatives. By harnessing the power of data, our clients can confidently steer their organizations towards growth, differentiation, and competitive advantage.
For Your Customers:
By leveraging advanced customer data platforms and audience segmentation techniques, we help businesses understand their customers on a deeper level. Armed with this knowledge, businesses can deliver highly personalized experiences that exceed customer expectations. From seamless interactions to targeted marketing campaigns, our solutions enable businesses to forge stronger connections, enhance loyalty, and drive customer satisfaction to new heights.