Tealium Announces CloudStream for CDW Interoperability
- Chris Andres
- Jul 17
- 1 min read
🚀 Big news from Tealium!
They've unveiled CloudStream, their new zero‑copy activation engine, positioning it as a unified platform for real‑time customer data activation in the AI era.
This marks a real moment of convergence in CDPs:
🌩️ Real-time performance and warehouse-native depth now co-exist.
🧩 Vendors are embracing composable without compromise with architectures that deliver speed, flexibility, and governance .
🏁 Brands gain the flexibility to activate directly from the warehouse with immediate edge‑level responsiveness and built‑in privacy guardrails.
At GTX Solutions, we’ve been watching the crossroads between packaged CDPs (real-time focused) and composable CDPs (warehouse‑centric). With CloudStream, Tealium signals that this is no longer an either‑or scenario, it’s about bringing both worlds together. Why this matters:
🔄 It seamlessly merges real-time data collection with cloud-native activation, all without duplicating data (hello, zero-copy).
🛠️ You can visually map warehouse tables, build segments without SQL, and activate across channels in minutes instead of weeks.
🛡️ It also embeds unified governance consent, compliance, identity resolution in a single flow.
📣 If you're building or advising on next-gen MarTech architectures, this release is absolutely worth a look, and not just because of the great quote from GTX:
